2013-12-12_1558

How To Drive 271 Visitors To Your Site Using A Little-Known Social Media Loophole

Alright so this week I wanted to share the results of a social media experiment I conducted in a non-IM (and very technical) niche.

Inside this case-study I reveal how I have used one of my preferred traffic sources, LinkedIn to bring 271 extremely targeted visitors to a website.

The great thing about this technique is that even when it fails, it will bring you a couple hundreds visits. And when it works I have seen as much as 2000 visitors in a single day.

Now if you are selling a product or service and you convert just 1% of these visitors, this strategy might be worth your time.

Watch the video above for the full story,

To your social media success,

P.S. I also conducted an interesting experiment with Pinterest, but the results are not satisfactory enough to share them here today. I will send you the results over next Saturday, as I find that Pinterest has a lot of potential, if used right of course.

P.P.S. If you are wondering how to post to 50 groups at the same time on Linked In please watch this quick video walkthrough.

15 thoughts on “How To Drive 271 Visitors To Your Site Using A Little-Known Social Media Loophole”

  1. Hi Bertrand,

    Looks interesting, but don’t you have to be in a related field in Linkedin?

    I am grateful for the products and great information you bring to us, but I would need a little more info on this.

    Thank you again,

    Don

  2. Hey Don,

    Yes indeed you need to join relevant groups which are related to the content you sharing. I mention this in the video.

  3. Hi Bertrand, interesting analysis. You mention to send the email between 5-8 am it makes sense. Does it matter what time zone?

    BJ

  4. Hi Bertrand,

    Nice one. Great blog post as always.

    Really good tip that about how to post to lots of groups at once. I think it would be smart to post a few general comments to the groups a few days before posting the content so that it doesn’t look “salesy” when you post your content.

    Can I ask – do you insert the actual PDF into the comment to the groups or do you post a link to the PDF on your site and tell them to download the PDF from your site?

  5. Thank you so much for sharing ANOTHER great technique. I have been wanting to use linkedin because that is where the target audience for my site is. You are a gem for always providing these tips. :)Sylvia

  6. HI BJ,

    Good question. Ideally you want it to be in the early morning for the timezone of your target market. So if your market is in Australia, then I would post in the morning in that timezone.

  7. Hey Ben,

    Well the thing with this technique is that you never appear salesly. I wouldnt post any comments before because this wouldnt make a difference in my opinion. The content you will post (articles/videos/etc.) will generate a discussion. People will reply to it, comment and engage with it, if you are providing value of course.

    The whole point about this is that we never hard sell anything. We provide awesome content, and at the very end of this content, in the last 30 seconds, we introduce a very soft pitch. So for instance if you have a 5 minute video about how to create websites from scratch for free in 4 minutes, during the last 30 seconds you can say something like: “by the way, I run XYZ company and we provide awesome web design services”. That s the best way of doing it and people will love you for doing it this way.

    Regarding your second question, both solutions wouldnt make that much of a difference. This said to get the maximum results I would direct link the download from within the groups.

    Hope this helps

  8. Hey Sylvia,

    Thanks a lot, im very glad you liked it! Ill be sharing more of these next week ; )

    Best

  9. Hi Bertrand,

    This was a good topic. I didn’t know that LinkedIn was a good place to promote offers. As usual, your information is always top notch.

    Thanks for keeping us informed with new ideas.
    Enjoy the rest of your weekend.

    Gary

  10. Bertrand,

    You probably hear this many times, but yours are almost the only (IM/List) emails I always open.

    Sure, you will be linking to a product sometimes, but you have to make a living and what is hugely important is I know you won’t be pushing something purely because it will make you more moolah than another! I seriously don’t think I can say that about any other list I’m on. I stay with most lists purely because it provides an easy way to see what is happening, but will be changing that soon as I get over 100 emails a day now.

    So, thanks for giving me really valuable information for nothing and because of that I have bought a couple of your products.

    Anyway, to the LinkedIn video … interesting and it is something I have looked at a few times, but felt unsure about how it would be useful to me without a strict business world product or service to offer. I’m going to take a closer look again, at the moment my focus is on setting up Pinterest account(s), as it is something that genuinely appeals – I’ve worked in photographic/design/creative fields for most of my life.

    Is it really only acceptable to open a LinkedIn account in your own/business name, or can you have multiple accounts to suit different product niches if I wanted to go down that route?

    Screenr looks a good way to record onscreen. Funnily enough, this is the second time I’ve come across it recommended today and hadn’t heard about it before. I use a Mac and can’t afford Camtasia … today, but next week I hope so 🙂

    Thanks again.

    Patrick

  11. Hey Patrick,

    Yes Screenr is very good, I exclusively use it for all my videos. I am not big at all on Camtasia, I find it a little too complicated for my liking ..

    Pinterest seems very good, I have just joined last week and I have been experimenting with it.. See what happens!

    Regarding the Linkedin question, the thing is the limit for groups is 50 max, last time i checked. And I found that 50 groups is really just about enough for one niche. Also you want to join groups with less than 2000 members, more than 200. Bigger groups take a bit more time to approve your post (if they every do).

    But to answer your question if you want to promote in several niches, yes you will need different accounts, thats until linkedin decides to lift the 50 groups limit .. but dont quote me on this ..

  12. Hi Bertrand

    First off I want to echo the comment from Magnus Magnd above! Give give give..

    It seems timing is a strong factor in posting the content.
    I have not given Linkedin a try yet.
    I want to try this, and it seems not difficult so want to do it right first time.

    Thanks
    Darryl

  13. Hi Bertrand
    I think this is a great idea and agree with you that video is the way to go. Thanks for continuing to share all this great content. Also, to let you know, I have unsubscribed to every other IMer as none of them give away free “no strings attached” awesome content.
    Regards
    Andrew

  14. Hi, Bertrando, thanks so much for sharing. I watched the video about how to share on linkedin, but I don’t understand why he had to repost his entire article in the details section of posting to groups. When you share on linkdin doesn’t it automatically share the post?

    thanks

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