Over the past year, microdata have become increasingly important on Google. In fact it just seems that website owners who are actively using microdata have an unfair advantage on the SERPs.
Let me take a simple real life example. A few days ago I was looking up reviews for a product and I got these results on Google.
In the old days I would probably have gone straight for the first post. But what happened instead? I went all the way to the bottom and the guy with the review stars showing up got my click.
This brought me to this reflection: even though you may not be #1 on the SERPS by adding a rating system you may be able to snatch some visitors from the top ranking websites.
Combine this with adding your pic on Google and you will definitely stand out from the crowd.
This technique is particularly suited for Amazon sites and any type of affiliate marketing websites.
Make sure to watch the video above for the step-by-step.
Very cool stuff,
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