Blog update: 2 New Free IM Tools

It’s been a while since I have posted on the blog so I wanted to update you on what’s new on the site!

First of all I have created a dedicated page for some of the essential IM tools I’ll be sharing with you. These are some of the tools I personally use weekly for my own business and I really hope they will be of use to your business.

For now there are two tools on this page, I’ll make sure to add a couple new ones every month so make sure to visit and bookmark this page:

http://bertranddo.com/im-tools/

Secondly if you haven’t seen it yet make sure to visit the downloads page where you can get access to all my free products!

That’s all for now, I am going to try to keep on adding stuff to make your life easier!

As usual any questions, requests please ask,

Best,

How To Block Time-Wasting Websites And Get Things Done

Alright so as you know the Internet can be a huge time consumer. Actually most of us don’t realize how much hours we waste doing unproductive things such as checking emails for the 10th time in the day or wasting time ‘Googling’ things around.

I have been very lucky to come across a simple Chrome add-on called Stayfocusd.

Note  that there is an alternative for Firefox called Leechblock.

Watch the video below to find out how I manage to get 10X more things done since I got this little add-on.

Download it for yourself and test drive it for at least a day, this is going to help you a lot.

[membership_downloads_box title=”Resources”]

Stayfocusd for Chrome

Leechblock for Firefox

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How I Failed in 2011

Alright so in IM most people are like check out how I made “insert X number of $ here” in “insert X number of days” and so on.. But really for every success story that we might come across there must be at least 10 failures behind it.

I am constantly taking MASSIVE action and trying out new things, some of them blow and work real good while others are utter failures. I usually dont talk about these a lot (not my proudest achievements) but well I hope that by learning about these you’ll avoid doing the same mistakes I did.

So here are my top 3 IM failures of 2011:

1 – Handing 40 Bucks to the Sitepoint Market owners

The Campaign:

On Boxing Day last week (one day after Xmas) I tried my hands at driving traffic to a squeeze page using the SitePoint Market place. I created a listing for a free offer (see the 3rd listing on the screenshot below) and paid a hefty $39 fee to get featured on the front page!

The Results? 

I got a grand total of 1 (yes ONE!) subscriber from this campaign. So does spending 40 bucks to get 1 sub qualify as an utter fail? I think so.

Let’s move on to the next one…

2. Making BuySellAds.com $120 Richer

The Campaign:

A friend of mine who is a pro at PPC (he’s making $5000/month) advised me to get into it… I had some experience with Buysellads (I actually made a profit from it in 2010) so I thought Ill give it another try with his help.

What we did was to set up a campaign on Buysellads promoting a iPad give-away CPA offer via Peerfly (a CPA network). We created a number of creatives (some animated, some static with various layouts) in order to improve our CTR and get a decent number of clicks (see some of the creatives below).

The campaign started around November 1st and it has now run for exactly 60 days. To be honest I already kind of lost hope on that one about 30 days ago.

The Results?

The best CTR I managed to get with this campaign was a VERY poor 0.03%CTR. In total we received about 400,000 page impressions and only 136 clicks (since the CTR was low). Here are the exact traffic and click statistics taken from my BuySellAds dashboard:

So how many of these 136 clicks converted into dollars on our CPA offers?

The grand total is 1 (yes that magic number!).

We spent about $120 over two months and made $1. Can ANYONE beat that kind of ROI?

3. Contributing $177.69 to the bottom line of my Ex-employer 

Admob is a mobile advertising platform own and operated by Google. A few months ago I got myself a WSO which claimed that you could get INSANE amount of traffic for dirt cheap from Admob, so I thought I would give it a try.

The Campaign:

The idea was to create a squeeze page, then buy traffic from Admob to drive to that squeeze. This seemed like such a good technique that I poured in over $170 in Admob in the space of a week and got quite a few page impressions.

Now if you know about PPC, having a CPC of $0.01 is extremely good! And I was chuffed to bits by the number of subs I was getting for such a low investment, see the screenshot of the two lists I grew using Admob below:

So for $177.69 I got about 657 subs. So that’s a subscriber acquisition cost of $0.28, which is amazingly good in my books.

Anyway it was going very well… Until I looked deeper into the stats.

The Results?

Ready for it? I sent a few promo emails to that list and noticed that I made NO sales every time and got a whole lot of replies from Nigeria and India (?). I went into my Aweber stats and analyzed where do these subs came from:

More than 80% of the list came from either an ‘Unknow’ country (not a good sign), Nigeria or other developing countries.

Now the problem with marketing to developing countries is that most people do not have Paypal and can’t pay online, plus Nigerian subscribers are very high maintenance (they kept on harassing me with dozens of questions or asking me for financial help for every mail I sent).

The only way to monetize this kind of list in my opinion would be to use some kind of low paying CPA ads, but I haven’t got my head around it yet as I am sure this won’t generate much revenues.

So this 630+ list is now dormant, I should delete it really but I haven’t had the courage to do so yet (it would be like admitting I have wasted $177 for nothing!).

Conclusion: Failing is GREAT!

The great thing about these failures is that now I have learnt a great deal from each of these tests. And among the failures some of my experiments worked very well and are now bringing me revenues systematically, since I have perfected some of these processes.

I think that if you are starting out in IM or not making a full-time income online it is best to have a day job, so that you can invest some of your day-job money into your IM career. This way you’ll be able to test systems until you find a way to make money out of paid traffic. Then you’ll be set for life.

While there are plenty of ways to make money out of thin air online, the good old saying “money makes money” still applies in IM. It’s far easier to make money by investing money online than to do everything without spending a dime, but that you probably already know.

I will end this post with a quote I often come back to when I feel like I am not taking enough risks and I am not ‘failing enough’ : )

‘An expert is a man who has made all the mistakes which can be made, in a very narrow field.’ — Niels Bohr

Have an awesome New Year’s Eve,

P.S. Feel free to leave a comment about some of your own unsuccessful IM experiments of 2011 below if u had any!

How to Organise Your Outsourcing [VIDEO + MINDMAP]

Alright so as you know our goal as internet marketers is to make money online but also to gradually free ourself from work altogether (at least from my point of view).

It’s way too common for us to spend 100 hours working on our business every week, and finally lose track of why we were doing this in the first place.

So in order to spend less time in front of the computer and more time doing what we love it is essential that we outsource some of the repetitive tasks we have to do daily.

In this video I am going to talk you through the extremely simplistic organisational chart I use myself for creating and ranking websites. I have been using this exact system for the past 10 months now. I lost a lot of money refining and tweaking this system, but now that everything goes smooth I am really thankful to know that while I’m out there holidaying my business is still working for me.

Note: The video ends rather abruptly (sorry), here is what it should say:

“I think it’s important to start putting some system of place once you know what you’re doing with your online business.”

I have tons of resources about outsourcing I’d like to share with you if you are interested by this aspect of online marketing. Let me know in the comments if you have any questions, if you’d like me to clarify any points so that I can shoot a video about it in the next couple of days.

To your outsourced business,

[membership_downloads_box title=”Your Downloads”]You may need to right-click the following links and select Save Link As to download the file to your computer

Download my Organisational Chart[/membership_downloads_box]

YOUR Cashflow Calendar

Alright so today I wanted to wish you a happy ThanksGiving and personally thank you for following my little blog.

I really appreciate all the comments and feedback I get from you daily via email, Skype or sometimes in person when we get the occasion to meet up.

I have something very special for you today, which has helped me a lot to have a clearer vision of my finances and eventually become financially free.

It’s a cashflow calendar!

[membership_downloads_box title=”Download your 2012 Cashflow Calendar here”]You may need to right-click the following links and select Save Link As to download the file to your computer

Cash Freedom 2012[/membership_downloads_box]

I have put this together over a year ago when I had made the decision to become financially free. In fact we live in a society that’s ruled by money so having a decent understanding and foresight in your personal finances is a good thing to do.

I tried to shoot a video showing you how to use this calendar at first (I actually did 3 takes!), but it looks like my mic is down so I thought I’d write this up on the blog instead. If the instructions I give below are not clear enough feel free to reply in the comments section below and I’ll do my best to help you out.

First download your calendar and open it either in Excel, or alternatively you can upload it Google Docs.

What you want to do is to fill up your planned expenses and income for each month of the year. This is going to help you to see what you can realistically achieve financially and will empower you to stay focus on your goals.

I kept it very simple, but that’s voluntary: the idea is that you focus on the big picture (you can enter rough figures) not the minute details (you can always go more in depth in a separate budgeting sheet or improve on this one).

In the expenses section you will notice that there are three rows with “website/project 1, 2, 3”. This represents the expenses you might have to incur for your websites, mainly hosting costs, traffic generation and maybe web design. Money makes money so sooner or later when you make money online it will be wise to reinvest those profits in growing your money-makers.

Similarly in the Income section you can add your previsions for what you will earn from your sites. This is an amazing way to give yourself clear financial goals for your sites which you can look forward to months by months.

All the expenses add up automatically to make up the total expenses. Similarly all your income sources (salary if any, websites, and other streams of income – such as offline marketing) add up automatically.

The money in the bank row is also updated automatically and reprensents your income minus your expenses plus the previous months income. So it all adds up nicely to make 2012 a brillant year.

If you already have money in the bank by the beginning of the year, simply add up that number to the January ‘salary’ row, this way it will take into account your existing balance from the start of the year.

The idea is that you should try to project yourself financially over the next 12 months. This should take you about 20 minutes to fill up the sheet, but sincerely trust me on this just do it and you will be amazed at what you can potentially achieve in the coming year.

I hope this will as much of use to you as it’s been to me.

2012 is yours,

2012 is YOURS

Alright so today, instead of talking about me let’s do something different and talk about YOU for a change…

Too many times us as marketers can make the mistake of engaging in a one-way conversation. What’s the fun in it? How better would we feel if we constantly communicated with our visitors in any niche we might be in?

For a starting point, as part as the Mind Warrior WSO launch this Friday morning, let’s run together a community experiment where we share some of our experiences together.

The objective is that if we see that many people are in the same situation we are in, we can feel like we are not ALONE. I remember that when I was starting up I was alone with my PC thinking it was ‘me against the world’, while we are thousands (if not millions) in the same business.

So today I wanted to ask you:

[headline_arial_medium_centered color=”#0099cc”]What are the top 3 things you are going to achieve with your online business in 2012?[/headline_arial_medium_centered]

It doesn’t have to be massive projects, it can be things you have been planning to do for a while but you haven’t had a chance to achieve just yet.

Way to formulate it: “in 2012 I am going to /make my first $1000 a month online/start a new email list/create my first website …”

By writing it down you will turn your goals into self-fulfilling prophecies (trust me, it works)!

This exercise will fit perfectly with an awesome free gift I’ll be sending you tomorrow. It’s going to be a GREAT year for you.

[headline_arial_small_centered color=”#0099cc”]It’s your turn: share YOUR goals in the comments section below.[/headline_arial_small_centered]

How To Really Make Money Online

18 months ago I became jobless for a period of 9 months between February and October 2010. I was broke, desperate and hopeless. I applied to TONS of jobs, and only got on average 1 or 2 interviews a month. My savings were disappearing fast, I stopped going out for a while and I kept to myself and sending CVs.

In October, I finally got a job contract for 12 months at Google Maps in Dublin. I was chuffed to bits because that meant that I would get some cash to spend on growing my business.  I promised to myself that WHATEVER it would take, I would never let anyone be the master of my own destiny but me and that this was going to be my LAST job ever.

I started jumping from one technique to the other, getting lost in a sea of endless information. And I got deceived by many shiny objects and false promises made by unscrupulous marketers who didn’t know more about making money online than I did!

All I wanted was to quit my job and have a little more spare time to spend with my friends and family, not to make a fortune! I was terrified of having to work in a corporate environment for the rest of my life. I remember the stories of alieanation and unhappiness that one of my uncles who has worked in a French multinational all his life used to tell me. I didn’t want to end up like him, just a mere shadow in a faceless organisation.

What I wanted was simply financial and time freedom.

So I worked at it like a mad dog, woke up early to build up my business and slept late to give it all the chances it deserved. During that year most of my weeks ran in the 100 hours, really. I almost drove myself crazy, but I wouldn’t settle till I would have reached my goal.

This is when I developed the Mind Warrior mindset.

You see when you understand that you are not satisfied with the life you are living, and you see that there is no going back to it your spirit switches to the Mind Warrior mode. And because there is no going back you simply become unstoppable.

Becoming a Mind Warrior has allowed me to have a clearer vision of my business and understand how to use content marketing to generate profits online. I wanted to share with you today what I have discovered from this new-found understanding.

You see all the products and training you might purchase are like pieces of a jigsaw we never see in its entirety. So we are like building a jigsaw but we don’t have a model to see where all the pieces fit together.

This is one of the big problem when you are starting out in my opinion. So a few months ago I sat down and I mapped out the entire jigsaw, and this is what I think is the only way to become a profitable content marketer.

Let me explain this mindmap for you!

First you got to get your mindset right! If you are not there yet, I recommend you either get a coach to kick your butt or listen to Tony Robbins “Awaken The Giant Within” until you suddenly turn into the Hulk itself.

Secondly you got to attract traffic! Traffic is the life and blood of your online business. Whether it is paid traffic, SEO, social media, press releases or offline advertising (flyers, postcards), you must master your traffic generation techniques. Now traffic and shitty content don’t mix well. You need to create KILLER content to make the most out of your traffic.

Third, you need to drive that traffic to a platform that you control. This can be your website, or alternatively a third party platform like Youtube or Facebook. Anywhere that you can push a link to an optin page would do. Your website is not a mere pretty thing: it should be an entire system that allows you to turn visitors into prospects then customers, for the long run.

Fourth you got to convert your visitors into prospects, by funneling them through a squeeze page (or popup). You must always work at improving your conversion rates (all across your system) in order to grow your business at a faster rate.

Once you get subscribers (aka prospects) you must 1) build a relationship with them and 2) send them some good content to keep your audience interested in your message.

Next you can start monetising your list traffic by sending offers via emails. These can be offers to affiliate products, it can be CPA offers or ideally it can be your own products and/or services. Use social media to maintain the relationship going with your customer base. Don’t use every social networks because everyone says so.

Finally you should always reinvest a portion of your profits in traffic generation! If you make a $1000 online, always make sure to reinvest at least half of it in getting more traffic, more subs and therefore more sales!

Study this mindmap and process until it makes sense to you. I hope it will be as useful to you as it’s been to me and you will be able to see where your efforts and the products you buy fit within the big picture, which is creating a long term business online!

To your long-term success,

Bertrand.

Download the How To Really Make Money Online mindmap (open it then right-click and save as on the next page)

P.S. Feel free to share what you feel in the comments box below.

P.P.S. Tomorrow I will send you something very cool (hint: it’s going to be all about YOU..)

Today I Quit My Job at Google (repost from Sept. 30th)

You may not know it but I have been working at Google in the Google Maps department 45 hours a week between November 1st 2010 and September 30th 2011.. while at the same time managing VAs, doing SEO, growing my list, creating IM products, etc.

It’s been a ride!

Bertranddo has been my Google username since Oct 1st 2010, and I went on to use it in my IM ventures, hence the site bertranddo.com

Anyhow so how has it been working for Google for 11 months?

Me on the left, don’t mind my friend with the shades on, he’s a poser 🙂

On one hand, pretty awesome! Those stories about free unlimited foodtable tennis during the breaks and bean bags and very large sofas everywhere are not made up..

Google really cares about its employees and try to make sure you really enjoy your time at the office (did I mention free beers on fridays?)

I mean they even built a shower room here!? How mad is that?

The people at Google are very clever peops but at the same time they are extremely laid back. I mean the average age group is like in their late 20s all with Masters degrees +.

You can pretty much do ANYTHING you want (take breaks, watch youtube, walk around the office, chat with anyone) during the day. The dresscode is rather funny too (‘you have to wear something’).

I’ve come to work here in jogging pants more than once 🙂

No one is going to bother you, there is no ‘management’, no ‘BOSS’, just you and your targets. Yes you do have clearly defined targets and objectives and this what makes Google the powerhouse it is. Googlers work like crazy.

And I think that’s a good thing I have taken from here. The idea at Google is to shy on NO expenses in order to ease your day at work.

But the reason you get all these perks is that you are expected to work hard, and that’s a very good ethics in my books.

“Work hard, play harder” is truly Google’s ethos, and I respect them for this.

This is surely something I have learnt here and will take with me in the future.

This said, on the other hand, working for someone else, whether it’s one of the most admired company in the world or not, is still working for someone else.

I have spent 11 months building Google’s business, in exchange for a wage yes, but in return I gave away my precious time on this earth.

Additionally, as much as Google Maps (Places in the US) is an exciting project, this is NOT my passion. It’s Google’s. Now it’s time to work on what I like doing, which is IM.

In the words of Philip Green

“You’ve got to love what you do to really make things happen”.

So today I am happily leaving Google with nothing but my best wishes to all the people making this company what it is today.

Google has inspired me to move to greater heights in my own business while not sacrificing the human aspect and the fun in life.

Btw, I think Google is recruiting now 🙂

To your success,
Bertrand.

What are your goals for November?

Hey so as usual at the beginning of each month I do myself a little 4 weeks action-plan and I give myself clear objectives.. Do you?

Having clear GOALS to aim for is probably the best tip I ever got.. Since July this year every month I decided on what I wanted to achieve, and everytime I REACHED my goals!

For example:

July => I decided to get my first WSO out by August. It was a big flop but I got it out there (which was a big step for me)!

August => I wrote down that I will get 1000 subscribers in the IM niche and in the Learn Jamaican niche by September 1st.. I did!

September => I decided I will reach 3000 subs in both niches again.. I did it by September 30th!

October (last month) => I wrote down that I will DOUBLE all my lists size in every market I am in.. For some niche this meant going from 20 to 40, while for other it meant going from 3,000 to 6,000.. and guess what.. I DID IT!

My big brother told me once that you got to WRITE DOWN YOUR OBJECTIVES, otherwise it’s like navigating on the open sea without a map..

Since I decided to stop messing around and write down all my goals and DON’T SETTLE until I get where I want to be I was able to:

-quit my job
-double my income
-become financially free

So for the month of November, here is my statement..

“I am going to DOUBLE my income by December 1st.”

Since you are here to hear my goal, I want to do the same for you and hear
your goal to..

Think about it one second, write it down and let me know:

What is your MAIN goal for the month of November?

Where do you want your business to be by December 1st?

If you can answer and write down these questions then you are in for a hell of a ride 🙂

To your infinite success,
Bertrand.

Aweber 360 Video Training

Following our tutorials on keyword research and Onpage SEO, I wanted to take a quick break from SEO to show you how to add email marketing to your website.

I heard about email marketing several years ago, but it took me at least 3 years to get seriously into it. Up until a year ago I was scared of touching at this email marketing technology stuff, I thought it was way too complex!

Not sure if this is your case, but if it is, or if you are not building a list yet, I am going to beg you to go through this tutorial and set up your Aweber list, or alternatively use feedburner as an autoresponder service. You’ll thank me one day 🙂

Below is a comprehensive Aweber tutorial which I have purchased the rights for, so that you can learn how to set up your first Aweber campaign and start growing your email lists, probably your best asset in the online world.


=> Click on this icon on the bottom right of the Youtube player to navigate between lessons.

Table of contents:
1. Aweber signup
2. Aweber quick introduction
3. Aweber how to create a list
4. Aweber how to create forms
5. Aweber verified optin
6. Aweber organizing your list
7. Aweber automate lists
8. Aweber create followup message
9. Aweber one message to multiple lists
10. Aweber broadcasting
11. Aweber blog broadcasting
12. weber how to track clicks
13. Aweber campaign sharing
14. Aweber report analytics

[membership_downloads_box title=”Resources”]

Aweber

 

Aweber WordPress Widget

Alternatives to Aweber

Icontact

Mailchimp

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As time goes by, I will share with you all the list building techniques which I personally use.

For now, I hope you will enjoy this training and implement it for your business.

Cheers,

Bertrand.