18 months ago I became jobless for a period of 9 months between February and October 2010. I was broke, desperate and hopeless. I applied to TONS of jobs, and only got on average 1 or 2 interviews a month. My savings were disappearing fast, I stopped going out for a while and I kept to myself and sending CVs.
In October, I finally got a job contract for 12 months at Google Maps in Dublin. I was chuffed to bits because that meant that I would get some cash to spend on growing my business. I promised to myself that WHATEVER it would take, I would never let anyone be the master of my own destiny but me and that this was going to be my LAST job ever.
I started jumping from one technique to the other, getting lost in a sea of endless information. And I got deceived by many shiny objects and false promises made by unscrupulous marketers who didn’t know more about making money online than I did!
All I wanted was to quit my job and have a little more spare time to spend with my friends and family, not to make a fortune! I was terrified of having to work in a corporate environment for the rest of my life. I remember the stories of alieanation and unhappiness that one of my uncles who has worked in a French multinational all his life used to tell me. I didn’t want to end up like him, just a mere shadow in a faceless organisation.
What I wanted was simply financial and time freedom.
So I worked at it like a mad dog, woke up early to build up my business and slept late to give it all the chances it deserved. During that year most of my weeks ran in the 100 hours, really. I almost drove myself crazy, but I wouldn’t settle till I would have reached my goal.
This is when I developed the Mind Warrior mindset.
You see when you understand that you are not satisfied with the life you are living, and you see that there is no going back to it your spirit switches to the Mind Warrior mode. And because there is no going back you simply become unstoppable.
Becoming a Mind Warrior has allowed me to have a clearer vision of my business and understand how to use content marketing to generate profits online. I wanted to share with you today what I have discovered from this new-found understanding.
You see all the products and training you might purchase are like pieces of a jigsaw we never see in its entirety. So we are like building a jigsaw but we don’t have a model to see where all the pieces fit together.
This is one of the big problem when you are starting out in my opinion. So a few months ago I sat down and I mapped out the entire jigsaw, and this is what I think is the only way to become a profitable content marketer.
Let me explain this mindmap for you!
First you got to get your mindset right! If you are not there yet, I recommend you either get a coach to kick your butt or listen to Tony Robbins “Awaken The Giant Within” until you suddenly turn into the Hulk itself.
Secondly you got to attract traffic! Traffic is the life and blood of your online business. Whether it is paid traffic, SEO, social media, press releases or offline advertising (flyers, postcards), you must master your traffic generation techniques. Now traffic and shitty content don’t mix well. You need to create KILLER content to make the most out of your traffic.
Third, you need to drive that traffic to a platform that you control. This can be your website, or alternatively a third party platform like Youtube or Facebook. Anywhere that you can push a link to an optin page would do. Your website is not a mere pretty thing: it should be an entire system that allows you to turn visitors into prospects then customers, for the long run.
Fourth you got to convert your visitors into prospects, by funneling them through a squeeze page (or popup). You must always work at improving your conversion rates (all across your system) in order to grow your business at a faster rate.
Once you get subscribers (aka prospects) you must 1) build a relationship with them and 2) send them some good content to keep your audience interested in your message.
Next you can start monetising your list traffic by sending offers via emails. These can be offers to affiliate products, it can be CPA offers or ideally it can be your own products and/or services. Use social media to maintain the relationship going with your customer base. Don’t use every social networks because everyone says so.
Finally you should always reinvest a portion of your profits in traffic generation! If you make a $1000 online, always make sure to reinvest at least half of it in getting more traffic, more subs and therefore more sales!
Study this mindmap and process until it makes sense to you. I hope it will be as useful to you as it’s been to me and you will be able to see where your efforts and the products you buy fit within the big picture, which is creating a long term business online!
To your long-term success,
Download the How To Really Make Money Online mindmap (open it then right-click and save as on the next page)
P.S. Feel free to share what you feel in the comments box below.
P.P.S. Tomorrow I will send you something very cool (hint: it’s going to be all about YOU..)